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Selena Gomez Joins Billionaire Ranks, Thanks to Rare Beauty’s Success

American pop star Selena Gomez has officially become a billionaire, according to Bloomberg’s Billionaires Index. The actress and singer, whose fortune is estimated at $1.3 billion, owes over 80% of her wealth to her Rare Beauty brand.

In addition to her cosmetics line, Gomez’s income is bolstered by brand partnerships, acting roles, and mental health initiatives. Despite her success in music, only a small portion of her wealth—less than 5%—comes from music tours, with record sales contributing even less. Gomez, who hasn’t toured since 2016, remains a social media powerhouse, with 424 million Instagram followers.

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