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UK-based Nigerian entertainment promoter and CEO of Baron Inc., Olamide Baron, stands at the forefront of Afrobeats promotion in Europe, boasting a track record of relentless dedication and innovation within the music industry.
In a recent interview, Baron delves into the intricate workings of show promotion, shedding light on both its challenges and rewards. When asked about the most challenging aspect of being a promoter, Baron candidly reveals the heartbreak of investing significant sums only to face losses, alongside the common risks and hazards inherent in the business.
Addressing criticism leveled at promoters, Baron emphasizes his commitment to professionalism and artist satisfaction. He emphasizes his adherence to contracts and his willingness to go above and beyond to ensure a top-notch experience for the artists he represents, citing putting artists first as his winning formula.
Baron’s rise to prominence in the Afrobeats promotion scene is attributed to his unwavering consistency and perseverance. Despite the industry’s myriad challenges, Baron’s dedication to spotting emerging talent and investing in potential stars has solidified his status as the most active and consistent promoter in Europe.
Reflecting on his collaborations, Baron expresses enjoyment in working with a diverse array of artists, including BNXN, Kizz Daniel, OMAHLAY, Zlatan, and Mayorkun, among others. He underscores the importance of artists’ proactive self-promotion and social media presence in catching his attention for potential partnerships.
Inclusivity is a cornerstone of Baron’s approach, as he affirms his willingness to work with artists across all tiers of the music market. By providing opportunities for up-and-coming artists, Baron aims to facilitate their growth and success within the industry.
Looking ahead, Baron acknowledges the evolving landscape of promotions, foreseeing a future where artists may bypass traditional promoters altogether. In response, Baron Inc. is proactively exploring innovative solutions, such as virtual assistants, to streamline the show organization process and adapt to changing market dynamics.
As a testament to his musical tastes, Baron shares his top 10 favorite artists, featuring renowned names like Davido, Kizz Daniel, Buju, and Seyi Vibez, among others.