Renowned music executive Paul Okoye, popularly known as Paul O, has issued a cautionary forecast for Afrobeats singers, suggesting that 2024 may pose significant challenges for the genre.
In a post shared via his Insta stories, Paul O highlighted concerns about the industry’s future, particularly for artists beyond Burna Boy and Davido. He hinted at a stark reality where other musicians may face difficulties, citing issues such as high ticket prices and sluggish ticket sales.
Paul O’s message serves as a wake-up call to the Afrobeats community, urging artists to reconsider their pricing strategies and adapt to market demands to avoid potential pitfalls. His comparison to the fate of reggae musicians serves as a stark reminder of the consequences of failing to address industry challenges.