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Former Liverpool manager Jurgen Klopp has been appointed as the global head of soccer at Red Bull, set to begin his new role on January 1, 2025. The 57-year-old German expressed his enthusiasm for the position, stating on Instagram, “A few months ago I said I don’t see myself on the sidelines any more, and that is still the case. But I still love football, I still love working, and Red Bull gives me the perfect platform for that.”
Red Bull is known for its ownership of several soccer clubs, including RB Leipzig in Germany, Red Bull Salzburg in Austria, New York Red Bulls in Major League Soccer, and Red Bull Bragantino in Brazil. The company also recently acquired a minority stake in Leeds United and became the club’s front-of-shirt sponsor.
While Klopp will not be involved in day-to-day operations, he will provide guidance on playing philosophy, transfer strategy, and coaching development across Red Bull’s soccer ventures. He mentioned his desire to share his experiences in the sport, stating, “We all know there are more successful managers out there, but in my career, I have fought for promotion, fought for titles, and I have fought for trophies. Sometimes we failed, sometimes we succeeded, and dealing with that is not easy, but it is possible. Then I want to learn again.”
Oliver Mintzlaff, Red Bull’s CEO of corporate projects and investments, praised Klopp, saying, “Jurgen Klopp is one of the greatest and most influential figures in world soccer, with extraordinary skills and charisma. In his role as head of soccer, he will be a game-changer for our involvement in international soccer and its continued development.”
Klopp enjoyed a highly successful tenure at Liverpool, winning eight trophies in nine years, including the Premier League and Champions League, before stepping down at the end of the last season. He previously managed Mainz and Borussia Dortmund, where he won two Bundesliga titles and reached the 2013 Champions League final.
