The Practitioners of Content Creating, Skit-making, and Influencers Guild (PCCSIGN) has taken a stand on behalf of ijeoma Josephina Otabor, widely known as Phyna, winner of Big Brother Naija Season 7, addressing the lingering issue of unpaid prizes from the reality show. In a letter shared via PCCSIGN’s Instagram page, the guild highlighted Phyna’s outstanding debts from two years ago, calling on the organizers, Multichoice Nigeria, to intervene.
Phyna is owed a substantial portion of her winnings, including 1BTC valued at $70,052.00 from Quidax Global, a year’s supply of Pepsi products from Seven-Up Bottling Company, a trip for two to Dubai from Travelbeta, and a year’s supply of soap products from Evans Industries (Unik Soap). Despite her victory in the 2022 edition of Big Brother Naija, these prizes remain undelivered, prompting PCCSIGN to advocate for their release.
The guild emphasized the importance of sponsors fulfilling their commitments to the winners, asserting that failure to do so not only reflects negatively on the sponsors but also undermines the integrity of the show itself. PCCSIGN urged Multichoice Nigeria to expedite the process of facilitating the release of the outstanding prizes owed to Phyna by the aforementioned brands.